Sephora, Make Up For Ever Team Up for New Retail Concept – WWD.com
October 1, 2010 by Red Lipstick Reporter
Filed under Beauty & Style, Blog, Finds
photo:courtesy photo sephora makeup forever concept store
Make Up for Ever has always been one of my favorite brands. Beautiful textures, pigments with punch, the most amazing color collection. A series of Make Up Forever store-in-store, at Sephora, opens to the public today in the SoHo location.
Behind the Scene feel is going to be the concept, professional makeup stations + studio lighting will make you feel like you’re back stage. You’ll get to experience makeup as though you were next in line to walk the runway. Make Up Forever’s team of talented makeup artists will make sure you feel like a star.
Can’t wait to have one of these incredible concept stores in L.A. I’m sure the line will be long. If you get the chance to make an appointment; jump on it!
The phenomenon of professional makeup lines becoming huge mainstream superstars started in 1991, when Toronto based MAC cosmetics hit the scene in U.S. with its first store located at Greenwich Village, New York City . Today, Make Up forever will bring their unique style + magic to Sephora. We’ve seen it before and I have a feeling, we’re about to witness another cosmetic line become an iconic part of beauty history.
Sephora, Make Up For Ever Team Up for New Retail Concept – WWD.com.
